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Table of contents

1. objective and responsible authority
2. basic information on data processing
3. processing of personal data
4. collection of transactional data
5. cookies & media reach measurement
6. Google Analytics
7. Google Re/Marketing Services
8. integration of services and contents of third parties
9. user rights and deletion
10. changes to the data protection declaration

1. objective and responsible authority

This privacy policy explains the nature, scope and purpose of the processing (including collection, processing and use and obtaining consent) of personal data within our online offering and the associated web pages, functions and content (hereinafter collectively referred to as “Online Offer” or “Website”). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is executed.

The provider of the online offer and the body responsible for data protection is Profileaddress Direktmarketing GmbH, Altmannsdorfer Straße 311, 1230 (hereinafter referred to as “provider”, “we” or “us”). For the contact possibilities we refer to our imprint.

The term “user” covers all customers and visitors of our online offer. The terms used, such as “user”, are to be understood as gender-neutral.

2. basic information on data processing

We process users’ personal data only in compliance with the relevant data protection regulations in accordance with the principles of data economy and data avoidance. This means that the user’s data will only be processed if legal permission has been obtained, in particular if the data is required for the provision of our contractual services and online services, or is prescribed by law, or if consent has been obtained.

We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons.

If contents, tools or other means from other providers (hereinafter jointly referred to as “third party providers”) are used within the scope of this data protection declaration and their registered office is abroad, it is to be assumed that a data transfer to the registered office states of the third party providers takes place. The transfer of data to third countries is carried out either on the basis of a legal permit, user consent or special contractual clauses which guarantee the security of the data required by law.

3. processing of personal data

In addition to the use expressly stated in this data protection declaration, personal data will be processed for the following purposes on the basis of legal permissions or user consents:
– The provision, execution, maintenance, optimisation and safeguarding of our services and user benefits;
– Ensuring effective customer service and technical support.

We only transfer user data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfil our contractual obligations towards users (e.g. address communication to suppliers).

When contacting us (via contact form or email), the user’s details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.
Personal data will be deleted as long as they have fulfilled their intended use and there are no storage obligations to prevent deletion.

4. collection of access data

We collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

We use the protocol data without allocation to the person of the user or other profile creation according to the legal regulations only for statistical evaluations for the purpose of the operation, the security and the optimization of our online offer. However, we reserve the right to subsequently check the log data if there is a justified suspicion of illegal use on the basis of concrete indications.

5. cookies & range measurement

Cookies are pieces of information that are transferred from our web server or third party web servers to the user’s web browser and stored there for later retrieval. Users are informed about the use of cookies within the framework of pseudonymous range measurement in the context of this data protection declaration.

The viewing of this online offer is also possible under exclusion of cookies. If users do not wish cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

It is possible to manage many online ad cookies from companies via the US website http://www.aboutads.info/choices or the EU website .

6. Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on activities within this website and to provide us with other services associated with the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with activated IP anonymisation. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, they may also refuse the use of cookies by selecting the appropriate settings on their browser, they may refuse the processing of personal data by Google, and they may refuse the use of cookies by selecting the appropriate settings on their browser, and they may refuse the processing of such data by Google, by downloading and installing the browser plugin available from the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Further information on the use of data for advertising purposes by Google, setting and objection options can be found on the websites of Google: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google for your use of websites or apps of our partners”), http://www.google.com/policies/technologies/ads(“Use of data for advertising purposes”), http://www.google.com/settings/ads (“Manage information that Google uses to show you advertising”) and http://www.google.com/ads/preferences (“Determine which advertising Google shows you”).

7. Google Re/Marketing Services

We use the marketing and remarketing services (“Google Marketing Services”) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google’s marketing services allow us to display advertisements for and on our website in a more targeted manner to show users only ads that potentially match their interests. For example, if users see ads for products they are interested in on other websites, they are referred to as “remarketing. For these purposes, when you visit our and other web pages on which Google marketing services are active, Google executes a Google code directly and incorporates (re)marketing tags (invisible graphics or code, also known as “web beacons”) into the web page. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google services. The above information may also be linked to such information from other sources. If the user subsequently visits other websites, advertisements tailored to the user’s interests may be displayed.

User data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process, for example, the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information DoubleClick collects about users is transmitted to Google and stored on Google’s servers in the United States.

One of the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users.

We use Google’s DoubleClick marketing service to include third-party advertisements. DoubleClick uses cookies to enable Google and its partner sites to serve ads based on users’ visits to this site and other sites on the Internet.

We also include third-party advertisements based on Google’s AdSense marketing service. AdSense uses cookies to enable Google and its partner sites to serve ads based on users’ visits to this site or other sites on the Internet.

Another Google marketing service we use is the “Google Tag Manager”, which can be used to integrate other Google analysis and marketing services into our website (e.g. “AdWords”, “DoubleClick” or “Google Analytics”).

Further information on the use of data by Google for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s data protection declaration can be found at https://www.google.com/policies/privacy .

If you wish to object to the collection of data by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

8. integration of services and contents of third parties

It may happen that content or services of third party providers, such as city maps or fonts from other websites, are integrated within our online offering. The integration of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since they would not be able to send the content to the user’s browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, the providers of the third-party content can set their own cookies and process the user data for their own purposes. User profiles can be created from the processed data. We will use these contents as data-savingly and data-avoidably as possible and select reliable third-party providers with regard to data security.

The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possible objections (so-called opt-out):

– External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts takes place through a server call at Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Maps of the “Google Maps” service of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos from the “YouTube” platform of third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

9. user rights and deletion of data

Users have the right, upon request and free of charge, to obtain information about the personal data we have stored about them. In addition, users have the right to have incorrect data corrected, their consent revoked, their personal data blocked or deleted and they have the right to lodge a complaint with the competent supervisory authority in the event that unlawful data processing is assumed.

The data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

10. changes to the data protection declaration

We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or in the event of changes to the service or data processing. However, this only applies to declarations on data processing. If the user’s consent is required or if elements of the data protection declaration contain provisions governing the contractual relationship with the user, the changes will only be made with the user’s consent.
Users are requested to inform themselves regularly about the content of the data protection declaration.

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